Services / Meta Ads and Social Media

Meta Ads and Social Media

Enquiry generation and brand presence on Facebook and Instagram.


What's included

Audience and creative strategy
Defining who you want to reach on Facebook and Instagram, where they are, and what creative will stop them scrolling and get them to enquire.

Campaign build
Ad campaigns structured around your services and service area, with targeting set to reach people likely to need what you do.

Pixel and conversions API setup
Tracking installed on your website and connected to Meta so every enquiry is measured and attributed back to the ad that produced it.

Creative production
Ad images and video produced for your campaigns, built for the platforms they will run on.

Content calendar
A planned schedule of organic and paid social content so your presence stays consistent alongside the ad campaigns.

Community replies
Replies to comments and messages on your social posts and ads, so enquiries do not go unanswered.

Monthly reporting
A written report each month showing spend, reach, enquiries, and cost per enquiry from social channels.

Who this is for

  • Plumbers
  • Roofers
  • HVAC contractors
  • Electricians
  • Cabinet and remodeling companies
  • Landscapers
  • Cleaning companies

And other local service businesses that want to reach potential customers on Facebook and Instagram alongside their search work.

How we measure it

Google Analytics 4
Traffic, form submissions, and goal completions attributed to Facebook and Instagram as referral sources.

Meta Ads Manager
Impressions, reach, click through rate, cost per result, and conversions tracked through the pixel and conversions API.

Call tracking
Inbound calls attributed to social campaigns, with call recordings available for quality review.

Price

From $800 per month management fee. Ad spend excluded.

Want to see if this fits?

Book a call and tell us what you are trying to fix. We will give you a clear answer.

Book a strategy call