Services / Meta Ads and Social Media
Meta Ads and Social Media
Enquiry generation and brand presence on Facebook and Instagram.
What's included
- Audience and creative strategy
- Defining who you want to reach on Facebook and Instagram, where they are, and what creative will stop them scrolling and get them to enquire.
- Campaign build
- Ad campaigns structured around your services and service area, with targeting set to reach people likely to need what you do.
- Pixel and conversions API setup
- Tracking installed on your website and connected to Meta so every enquiry is measured and attributed back to the ad that produced it.
- Creative production
- Ad images and video produced for your campaigns, built for the platforms they will run on.
- Content calendar
- A planned schedule of organic and paid social content so your presence stays consistent alongside the ad campaigns.
- Community replies
- Replies to comments and messages on your social posts and ads, so enquiries do not go unanswered.
- Monthly reporting
- A written report each month showing spend, reach, enquiries, and cost per enquiry from social channels.
Who this is for
- Plumbers
- Roofers
- HVAC contractors
- Electricians
- Cabinet and remodeling companies
- Landscapers
- Cleaning companies
And other local service businesses that want to reach potential customers on Facebook and Instagram alongside their search work.
How we measure it
- Google Analytics 4
- Traffic, form submissions, and goal completions attributed to Facebook and Instagram as referral sources.
- Meta Ads Manager
- Impressions, reach, click through rate, cost per result, and conversions tracked through the pixel and conversions API.
- Call tracking
- Inbound calls attributed to social campaigns, with call recordings available for quality review.
Price
From $800 per month management fee. Ad spend excluded.
Want to see if this fits?
Book a call and tell us what you are trying to fix. We will give you a clear answer.
Book a strategy call